Privacy Policy

1Who we are and what this policy covers

This Privacy Policy explains how Mufflova, a brand of The Nelson M Group LLC ("Mufflova," "we," "us," or "our") collects, uses, shares, and safeguards personal information when you visit mufflova.com (the "Site"), submit a form, enroll in email or text-message updates, or contact us (together, the "Services"). The Nelson M Group LLC is the business responsible for your personal data.

Mufflova is an information service that publishes plain-language educational content about how insurance works, how to read a policy, and what tends to affect insurance costs, and lets visitors opt in to related updates by email or text. Mufflova does not sell insurance, give quotes or rates, or match or refer people to agents or insurers. Mufflova is not an insurance company, agency, or broker and does not provide insurance, legal, or financial advice. Choosing a policy is always your own decision.

Your use of the Services signals that you acknowledge this Policy. If you disagree with it, please stop using the Services.

2Information we collect

Topic and insurance-related information. The topic you select (for example, "reading my policy" or "what affects what drivers pay") may suggest an interest in a financial area. We treat this as sensitive. Please do not deliver us policy numbers, driver's license numbers, vehicle identification numbers, claim details, Social Security numbers, or other detailed personal or financial information through our forms or by text. We will not need it.

We never knowingly collect Social Security numbers, financial account numbers, or government ID numbers.

3How we use your information

• To provide the Services you request, like sending you educational insurance details on the topics you choose.
• To send the email and text messages you opted in to, such as confirmations, reminders, and notices about new educational guides.
• To follow your options, among them opt-outs, unsubscribes, and privacy requests.
• To hold records of your consent, as required or recommended under laws and carrier rules for text messaging.
• To reply to your questions and supply support.
• To run and protect the Site, make it better, and guard against fraud, spam, and abuse.
• To comply with legal obligations and enforce our Terms & Conditions.

We do not use your data to make decisions that produce legal or similarly significant effects about you, and we will not make insurance, eligibility, or pricing determinations about you.

4How we share information

We never sell your personal data. It is not "shared" for cross-context behavioral advertising.

No sharing of mobile information for marketing. We do not share your mobile phone number, text-message opt-in data, or consent records with third parties or affiliates for their marketing or promotional purposes. No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. Text-messaging originator opt-in data and consent are not shared with any third parties except as described in this section.

No partner sharing. We do not sell, rent, or share your personal data, including your name, contact details, ZIP code, or interests, with insurance companies, agents, brokers, comparison or quote sites, recruiters, lead-generation companies, or any other partners, and we are not paid by anyone for your information. We share information only in these limited situations:

• Service providers. Vendors that act on our behalf and under contract, such as website hosting, email delivery, customer-relationship software, form processing, and SMS platforms and the carriers or aggregators that deliver text messages. They may use your information only to provide services to us, and not for their own marketing.
• Legal and safety. When needed by law, subpoena, or legal process, or to protect the rights, safety, and property of you, us, or others.
• Business transfers. If The Nelson M Group LLC is involved in a merger, acquisition, financing, or sale of assets, information may be transferred as part of that transaction, subject to this Policy. Mobile opt-in data will not be transferred to a buyer for its own marketing without your consent.
• De-identified or aggregate data. We may use information that cannot reasonably identify you for analysis and reporting.

5Text messaging (SMS)

If you opt in, we send text messages for the program Mufflova Exhaust Notes. We use your mobile number only to send those messages and to administer the program. See our SMS Terms for message types, frequency, costs, and how to opt out.

• Text consent is optional and is not a condition of purchase or of using the Services.
• Educational text consent is gathered through a separate, unchecked box.
• Reply STOP at any time to opt out. Reply HELP for help.
• Message frequency varies. Message and data rates may apply.

6Text messages: rates, frequency, STOP and HELP

Message and data rates may apply. Message frequency may vary (up to about 8 messages a month, depending on the topics you choose). Text START to join at 877-289-1643, or opt in with the form on our Get Started or text updates page. Consent is not a condition of purchase or of using the Services.

• STOP: Reply STOP to any message to opt out (STOPALL, UNSUBSCRIBE, CANCEL, END and QUIT also work). You will get one confirmation text and then no more messages.
• HELP: Reply HELP to any message for help, or contact us by email at [email protected] or by phone at 877-289-1643.

Mobile information and text-message opt-in data are not sold or shared. We do not sell, rent, or share mobile phone numbers, text-message opt-in data, or consent records with third parties or affiliates for marketing or promotional purposes. Service providers (such as our messaging platform and carriers) may handle this information only to deliver messages and operate the program for us.

Our text-message number is 877-289-1643.

7Cookies, analytics, and similar technologies

Our cookies and similar technologies are limited to what is needed to run the Site safely. We serve fonts and images ourselves instead of loading them from third parties. No advertising or cross-site tracking cookies are used.

If we enable privacy-focused analytics in the future (for example, counts of page views), we will use it only to understand how the Site performs, and we will update this section. You can control cookies through your browser settings. We honor the Global Privacy Control (GPC) signal as a request to opt out of sale or sharing where applicable. Because we never sell or share personal information, there is nothing additional to opt out of.

8Your choices

• Text messages: reply STOP to any text.
• Email: use the unsubscribe link in any email or write to [email protected].
• Update or correct your information: contact us at the address below.
• Delete your information: ask us, and we'll erase it unless we need to retain it for the reasons outlined under "Retention."

Leaving one channel does not remove you from the rest. Tell us if you'd like to opt out of everything.

9Retention

We keep personal information only as long as needed for the reasons in this Policy, such as to respect opt-outs and to meet legal and recordkeeping requirements. As a general guide:

• Contact details and preferences: until you let us know to delete them or you have been inactive for 24 months, whichever comes first.
• Text-message consent records and opt-out records: kept for at least 4 years after your last interaction, so we can show you consented and follow your opt-out.
• Support messages: up to 3 years.
• Server logs: up to 12 months.

When no longer needed, we erase or de-identify information.

10Security

We use reasonable administrative, technical, and physical safeguards, among them encryption in transit (HTTPS), access controls, and vendor due diligence. No method of transmission or storage is completely secure, and we cannot guarantee absolute security. Text messages are not encrypted, so we ask that you never reply with confidential personal or policy data.

11Your privacy rights (California and other states)

Depending on where you live (including California, Colorado, Connecticut, Delaware, Florida, Indiana, Iowa, Kentucky, Maryland, Minnesota, Montana, Nebraska, New Hampshire, New Jersey, Oregon, Rhode Island, Tennessee, Texas, Utah, and Virginia), you may have the right to:

• Know and access the personal data we hold about you, and the categories of sources and recipients.
• Correct inaccurate information.
• Delete your personal data, governed by legal exceptions.
• Port your information in a usable format.
• Opt out of the sale or sharing of personal data, targeted advertising, and profiling. We do none of these.
• Limit the use of sensitive personal information. We use it only to provide the Services you ask for.
• Not be discriminated against for exercising your rights.

How to make a request

Email [email protected] with the subject "Privacy Request," or write to us at the address below. We will verify your identity by matching data you provide against what we hold, and we respond within 45 days (we may extend once by up to 45 more days with notice). An authorized agent may submit a request on your behalf with your in writing permission. If we deny a request, you may appeal by replying to our decision, and you may contact your state attorney general.

California disclosures

In the past 12 months we have gathered the categories of details listed in Section 2 for the purposes listed in Section 3, and disclosed them only to service providers (Section 4). We have not sold or shared personal information. California residents may also request information about disclosures of personal data to third parties for their direct marketing uses (California "Shine the Light" law). We make no such disclosures. We do not knowingly sell or share the personal information of anyone under 16.

Nevada

Nevada residents may ask us to stop any sale of covered details. We do not sell covered details.

12Children's privacy

The Services are intended for adults 18 and older. We will not knowingly gather personal information from anyone under 18, and we will not direct our Services to children. If a child may have shared personal data with us, tell us and we will delete it.

13Consent to communications and the TCPA

We send educational text messages through automated technology only after you give prior express written consent by checking the separate, unchecked SMS consent box on our forms or by texting START to 877-289-1643. Your consent is not required to use the Services or to buy anything, and you can revoke it at any time by replying STOP, or by any other reasonable means, such as emailing [email protected]. We respect opt-out requests promptly. Your phone number will be used only for the uses outlined in this Policy and the SMS Terms.

We follow the Telephone Consumer Protection Act (TCPA), the CTIA Messaging Principles and Best Practices, and the carrier code of conduct, and we hold consent records as described above.

14Third-party links and public resources

Our Site may link to other sites, among them public and government resources for example your state insurance department or the National Association of Insurance Commissioners (NAIC). We do not control them and are not responsible for their privacy practices. Please read their policies.

15U.S. operations

The Services are intended for people located in the United States, and data is processed in the United States. If you use the Services from elsewhere, you do so at your own initiative and are responsible for local law.

16Changes to this policy

We may update this Policy from time to time. We will change the "Last updated" date above, and if revisions are material we will give notice by email or on the Site. Where required by law, we will ask for your consent again.

17Contact us

Questions, requests, or complaints about privacy? You can reach us by mail, email, phone, our online contact form, or by replying HELP to any text: